A Nossa Loja
Brand identity
The elaboration of the brand identity began by identifying the business objectives, the target market and the positioning of “our shop”. Once completed, we used all the information to create a brand that visually communicated in an impactful way to the target audience.
The construction of the logo went through the junction of the two basic ideas of the name: The shop and the basket. We tried to create something captivating and differentiating, hence the choice of vibrant colours and a simple but dynamic form.
