Sitin is a new online store dedicated to helping customers find the most comfortable and stylish sofas for their homes. Sitin understands that a sofa is not just a piece of furniture; it’s the heart of a living space, where relaxation and comfort are paramount. Their mission is to offer a curated selection of sofas that blend style, comfort, and quality, ensuring that every customer finds the perfect fit for their home.
Sitin places a strong emphasis on customer satisfaction, recognizing that the purchase of a sofa is a significant investment. They carefully select sofas that not only meet aesthetic preferences but also offer the highest levels of comfort and durability. Sitin’s commitment to quality means that each sofa is crafted from the finest materials, ensuring that it stands the test of time and provides a luxurious experience for years to come.
Imperfect was tasked with creating the naming and branding for Sitin, bringing to life the concept of comfort and relaxation that is central to the brand’s identity. The logo was designed with this in mind, incorporating the concept of a sofa into the letter “S” of “Sitin,” symbolizing the brand’s focus on comfort and style. The slogan, “and relax,” perfectly complements the brand, highlighting the ultimate goal of Sitin—to provide customers with the ideal place to relax and unwind.
