Sitin
Naming and Brand Identity
Brand identity and naming for a new online store that wants to help clients to buy the most confortable and stylish sofa for their homes.
![](https://www.imperfect.pt/wp-content/uploads/2022/10/LOGO_SITIN_1A.webp 862w, https://www.imperfect.pt/wp-content/uploads/2022/10/LOGO_SITIN_1A-300x209.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/10/LOGO_SITIN_1A-768x535.webp 768w)
![](https://www.imperfect.pt/wp-content/uploads/2022/10/LOGO_SITIN_2A.webp 862w, https://www.imperfect.pt/wp-content/uploads/2022/10/LOGO_SITIN_2A-300x209.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/10/LOGO_SITIN_2A-768x535.webp 768w)
![](https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_3-e1667384446540.webp 1737w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_3-e1667384446540-300x161.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_3-e1667384446540-768x413.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_3-e1667384446540-1536x825.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN-BUSINESS-CARDS-1.webp 1920w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN-BUSINESS-CARDS-1-300x200.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN-BUSINESS-CARDS-1-1620x1080.webp 1620w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN-BUSINESS-CARDS-1-768x512.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN-BUSINESS-CARDS-1-1536x1024.webp 1536w)
The logo is inspired by the shape and position of a person relaxing on a sofa. The S was the best letter we found to give shape to the modern and appealing identity to the defined public.
![](https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_5.webp 1737w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_5-300x169.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_5-768x432.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_5-1536x865.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_6.webp 1737w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_6-300x132.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_6-768x338.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_6-1536x676.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_7.webp 1737w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_7-300x204.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_7-1588x1080.webp 1588w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_7-768x522.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_7-1536x1044.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_8-e1668156475941.webp 933w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_8-e1668156475941-300x298.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_8-e1668156475941-150x150.webp 150w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_8-e1668156475941-768x762.webp 768w)
![](https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_9.webp 1737w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_9-300x204.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_9-1586x1080.webp 1586w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_9-768x523.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/10/SITIN_9-1536x1046.webp 1536w)