Urban – Furniture Solutions is at the forefront of revolutionizing public spaces through the design and manufacture of cutting-edge, sustainable urban furniture. By seamlessly blending functionality with aesthetic appeal, Urban’s products are crafted to enhance the usability and beauty of outdoor environments, from parks and city squares to campuses and commercial areas. Their extensive range of products is built from high-quality, long-lasting materials such as galvanized steel, corten steel, wood, and recycled plastic, ensuring that each piece can withstand the rigors of public use while maintaining its integrity and appearance over time.
Imperfect embarked on a meticulous project to develop a comprehensive 3D catalog and design for Urban, aimed at enhancing their brand communication and product presentation. This involved creating detailed 3D modeling of Urban’s products, offering realistic and precise visual representations that allow clients to fully explore each piece. The graphic design was executed with an aesthetic focus, ensuring that the catalog was both visually appealing and functionally clear, highlighting every product with exceptional clarity.
The catalog was designed with functionality in mind, offering an intuitive and easy-to-navigate layout that facilitates the understanding of product specifications and options. The result is a powerful tool that has become integral to Urban’s marketing and sales strategy, elevating their brand presence and ensuring that their innovative urban furniture is presented in the best possible light. This project underscores Imperfect’s commitment to delivering high-impact visual solutions that not only meet but exceed client expectations.
