Santos Moreira
Brand identity
Innovation, Quality and Diversity.
We rethought the image of Santos Moreira Arquitetos, as we do in any rebranding project, starting with a study of the brand’s past, we outlined the new ideas and rewrote the history of its future.
![](https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-3.webp 1740w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-3-300x203.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-3-1598x1080.webp 1598w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-3-768x519.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-3-1536x1038.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA.webp 1740w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA-300x203.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA-1595x1080.webp 1595w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA-768x520.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA-1536x1040.webp 1536w)
The conceptual elements of the new identity bring to the brand a modern and minimalist typology, while the combination of letters and strokes ensures a strong, unique and confident conception.
![](https://www.imperfect.pt/wp-content/uploads/2022/12/07-folders-and-packagings.webp 1740w, https://www.imperfect.pt/wp-content/uploads/2022/12/07-folders-and-packagings-300x203.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/12/07-folders-and-packagings-1595x1080.webp 1595w, https://www.imperfect.pt/wp-content/uploads/2022/12/07-folders-and-packagings-768x520.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/12/07-folders-and-packagings-1536x1040.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_2.webp 1740w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_2-300x203.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_2-1595x1080.webp 1595w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_2-768x520.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_2-1536x1040.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-54.webp 1740w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-54-300x107.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-54-768x274.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-54-1536x547.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_3.webp 1740w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_3-300x203.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_3-1595x1080.webp 1595w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_3-768x520.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/12/IMG_COMPLETA_3-1536x1040.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-55.webp 1740w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-55-300x107.webp 300w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-55-768x274.webp 768w, https://www.imperfect.pt/wp-content/uploads/2022/12/Grupo-55-1536x547.webp 1536w)