The challenge of creating a new image for one of the largest washing centres in the Iberian Peninsula was clear, to create impact and at the same time highlight the brand in accordance with the general image of Grupo Martins. We responded with great enthusiasm and created a new segmentation “Martins Wash” which, through the vibrant colour and use of light, highlighted the energy that the brand transmits and the blue, the quality that the service offers.
After the image created, we worked on the dissemination in social networks of the opening with a 1-day campaign with free washes.

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