Marfidente
Rebranding
We started by defining the brand positioning, after the customer research.
We created a new identity that included a new logo, new colors and new typographies. The new identity was applied to a new visual identity system, which includes the ad campaigns, the printed materials, and the website.
The main packaging is a cardboard box, with a simple design and a clean appearance. The use of bright colors and a short visual narrative allows us to convey the message that the client wants to convey in an efficient and direct way. In addition, we designed a set of stickers that would reinforce the communication of the brand in a very creative way. The stickers are printed on different types of paper to create different textures and create a fun, friendly and natural visual identity.
