Marfidente
Rebranding
We started by defining the brand positioning, after the customer research.
We created a new identity that included a new logo, new colors and new typographies. The new identity was applied to a new visual identity system, which includes the ad campaigns, the printed materials, and the website.
![](https://www.imperfect.pt/wp-content/uploads/2023/02/3524859_1.webp 1920w, https://www.imperfect.pt/wp-content/uploads/2023/02/3524859_1-300x156.webp 300w, https://www.imperfect.pt/wp-content/uploads/2023/02/3524859_1-768x400.webp 768w, https://www.imperfect.pt/wp-content/uploads/2023/02/3524859_1-1536x800.webp 1536w)
The main packaging is a cardboard box, with a simple design and a clean appearance. The use of bright colors and a short visual narrative allows us to convey the message that the client wants to convey in an efficient and direct way. In addition, we designed a set of stickers that would reinforce the communication of the brand in a very creative way. The stickers are printed on different types of paper to create different textures and create a fun, friendly and natural visual identity.
![](https://www.imperfect.pt/wp-content/uploads/2023/02/Grupo-153.webp 1920w, https://www.imperfect.pt/wp-content/uploads/2023/02/Grupo-153-300x154.webp 300w, https://www.imperfect.pt/wp-content/uploads/2023/02/Grupo-153-768x394.webp 768w, https://www.imperfect.pt/wp-content/uploads/2023/02/Grupo-153-1536x788.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2023/02/28-business-card-mockup_1.webp 1920w, https://www.imperfect.pt/wp-content/uploads/2023/02/28-business-card-mockup_1-300x154.webp 300w, https://www.imperfect.pt/wp-content/uploads/2023/02/28-business-card-mockup_1-768x393.webp 768w, https://www.imperfect.pt/wp-content/uploads/2023/02/28-business-card-mockup_1-1536x786.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2023/02/Bus-Stop-Poster-V2-Mockup-angle-3_1.webp 1920w, https://www.imperfect.pt/wp-content/uploads/2023/02/Bus-Stop-Poster-V2-Mockup-angle-3_1-300x202.webp 300w, https://www.imperfect.pt/wp-content/uploads/2023/02/Bus-Stop-Poster-V2-Mockup-angle-3_1-1607x1080.webp 1607w, https://www.imperfect.pt/wp-content/uploads/2023/02/Bus-Stop-Poster-V2-Mockup-angle-3_1-768x516.webp 768w, https://www.imperfect.pt/wp-content/uploads/2023/02/Bus-Stop-Poster-V2-Mockup-angle-3_1-1536x1032.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2023/02/Grupo-154.webp 1920w, https://www.imperfect.pt/wp-content/uploads/2023/02/Grupo-154-300x154.webp 300w, https://www.imperfect.pt/wp-content/uploads/2023/02/Grupo-154-768x394.webp 768w, https://www.imperfect.pt/wp-content/uploads/2023/02/Grupo-154-1536x788.webp 1536w)
![](https://www.imperfect.pt/wp-content/uploads/2023/02/VIEW_10_1.webp 1920w, https://www.imperfect.pt/wp-content/uploads/2023/02/VIEW_10_1-300x169.webp 300w, https://www.imperfect.pt/wp-content/uploads/2023/02/VIEW_10_1-1913x1080.webp 1913w, https://www.imperfect.pt/wp-content/uploads/2023/02/VIEW_10_1-768x434.webp 768w, https://www.imperfect.pt/wp-content/uploads/2023/02/VIEW_10_1-1536x867.webp 1536w)