We spearheaded the rebranding of Leal Júnior, a well-established name in the lighting and interior design industry, with a modern and unique perspective. This rebranding effort was not merely a visual update but a celebration of the company’s rich history and growth. The new identity maintains Leal Júnior’s legacy while amplifying its position as a leader in the sector.
Branding:
The rebranding process was deeply rooted in Leal Júnior’s storied history, known for its high standards and strong values. We centered the branding around the architectural “A,” symbolizing the innovative design of the company’s headquarters and reflecting its ambitious nature.
Design:
Our design approach incorporated a typography that conveys strength and confidence, integral to Leal Júnior’s identity. A subtle adjustment to the “Ú” character was made to enhance the brand’s accessibility and recognition on an international level, ensuring that it remains culturally resonant while breaking down visual barriers.
Digital Marketing:
The new brand identity was crafted to be effective across both online and offline platforms. We integrated the new branding into Leal Júnior’s digital channels, ensuring a consistent and cohesive presence, from the website interface to social media communications.
Visual and Advertising Communication:
The rebranding elevates Leal Júnior’s communication, mirroring the authenticity and innovation the brand stands for. We revitalized the company’s advertising to reflect its contemporary approach and cutting-edge design ethos.
Public Relations:
In our public relations strategy, we highlighted the evolution of Leal Júnior, celebrating this new phase in the company’s journey. The communication emphasized the brand’s ongoing innovation and rich expertise, reinforcing its leadership in the design industry.
This rebranding represents an identity that is both modern and enduring, symbolizing Leal Júnior’s ongoing journey in the world of interior design and lighting.
