Telfer is a benchmark in the metalworking industry, standing out for its ability to transform metal into true works of architectural art. More than an industrial company, Telfer sees itself as a structural design studio, where each project is sculpted with precision, passion, and innovation. From minimalist pieces to complex and monumental solutions, Telfer works side by side with architects, engineers, designers, and demanding clients, offering tailored solutions that combine functionality and aesthetics.

Its approach is based on a strong commitment to sustainability and durability, turning iron into the foundation for infrastructures built to stand the test of time. The circular symbol in the new identity reinforces this vision, representing the malleability of metal and its ongoing ability to adapt to the future’s demands.

IM-PERFECT was responsible for the full creation of Telfer’s new identity, from concept to graphic and editorial execution. The challenge was to visually translate the duality between strength and sophistication, between metallurgical tradition and technological innovation.

The first identity concept, more sculptural and artistic, featured a dynamic logo with angular cuts and strong chromatic contrasts. This aesthetic emphasized the idea of “structural sculpture,” aligned with Telfer’s vision of shaping metal as a three-dimensional canvas.

In the final version selected by the client, the graphic solution uses modern, fluid circular shapes. The “T” is integrated into a visual icon that evokes continuity and adaptability, reflecting the brand’s evolving and sustainable nature. The custom contemporary typography reinforces precision and attention to detail — two core values of Telfer’s work.

The identity was developed to be strong and consistent across various formats: from business cards, packaging, and signage to vehicle branding and large-scale metal structures.