Savoir Couture by Ofélia is a fashion boutique that blends a well-established tradition with an innovative vision. Led by Ofélia Barbosa, the brand has, over the years, become synonymous with elegance, quality, and exclusivity. Ofélia personally selects each piece, offering a unique curation that attracts discerning clients who seek more than just clothing they are looking for a true experience of style and sophistication.

With the recent rebranding to “Savoir Couture by Ofélia”, the store enters a new visual and conceptual phase. This new positioning merges Ofélia’s established tradition with a modern, minimalist, and luxurious aesthetic. While always maintaining a commitment to quality and exclusivity, this evolution reflects the brand’s ability to stay in tune with market trends, adapting without losing its essence.

Savoir Couture by Ofélia is set to uphold its legacy of excellence and distinction, now with a renewed identity that further reinforces the sophistication and prestige associated with the brand.

The rebranding project for Savoir Couture by Ofélia was developed by IM—PERFECT with the goal of preserving the brand’s prestige while projecting it into a modern and contemporary context. Focusing on visual and strategic identity, IM—PERFECT created a minimalist and refined concept that aligns with the boutique’s elegant and exclusive personality.

The entire visual identity development process included the creation of distinctive graphic elements, elegant typography, and carefully designed applications. IM—PERFECT also led the creative direction for both printed and digital materials, ensuring visual coherence and a consistent brand experience across all touchpoints.

This project showcases IM—PERFECT’s ability to reinterpret established brands, infusing them with freshness, contemporary elegance, and a powerful visual language that strengthens their position in the market.