Parâmetro translates business challenges into integrated technological solutions, combining ERP, CRM, automation, and artificial intelligence in a continuous flow of value.
It works side by side with management teams and Odoo specialists to deliver sustained and scalable innovation, from local contexts to global operations.
It positions itself as a trusted technological structure for companies that want to grow with purpose.

360 project for Parâmetro. Rebranding, strategy, social media launch, website renewal at Web UI and content level. The goal was to reposition the brand as a strategic Odoo partner, connecting ERP, CRM, automation, and AI to business results.

Challenge

Elevate the perception from implementer to strategic technology consultancy, creating a clear, technical, and human visual and digital language. The new identity had to be solid, modern, and easily scalable across different media and markets.

What we did

– 360 rebranding with a modular visual system, logo and symbol based on blue parentheses, the central element of the identity.
– Website and Web UI: clear architecture, component library, smooth navigation, performance, and accessibility.
– Social media: editorial strategy, templates, tone of voice, and content calendar.
– On-page SEO: optimized headings, meta descriptions, OpenGraph, and structured data for services and industries.

Identity and direction

– The new graphic universe stems from the gesture of the mathematical parameter — the interval, the margin, the measurement point.
– The blue parentheses frame the name and function as a dynamic element representing flexibility, precision, and continuous data flow.
– The palette combines intense blue with neutral greys and deep black, reinforcing rigor and modernity.
– The lowercase sans-serif typography conveys proximity and stability.
– The brand’s main claims — Technology with structure. Growth with strategy. — reflect the promise of sustained innovation and rigorous methodology.

Website and Web UI

The website was redesigned from scratch, with a focus on usability, performance, and visual clarity:

– Structure organized by Solutions, Industries, Services, and Case Studies.
– Modular components highlighting the blue parentheses.
– Smooth navigation and a scalable system, prepared for future expansion.
– Technical and semantic SEO integrated into the development.