GUPE is today an essential Iberian reference in laser cutting and industrial bending technology.
With units in Paços de Ferreira, Leiria, and Leça do Balio, it stands out for its large-scale response capacity and the cutting-edge technology implemented at every stage of the process. Continuous investment in automation, efficiency, and sustainability ensures GUPE’s leadership in the sector, offering robust and versatile solutions for clients across a wide range of industries — from small custom parts to large-scale industrial structures.
With an approach centered on excellence and innovation, GUPE operates through an agile and fully integrated model. From sheet and tube cutting to bending, packaging, and delivery — every stage is designed to ensure quality, precision, and speed. Its production network, supported by advanced technology and highly specialized teams, allows for a strategic stock of raw materials and a continuous workflow, guaranteeing immediate availability and consistent results.
The GUPE brand symbolizes trust, precision, and industrial ambition — serving both small businesses and major players in metalworking, construction, and architecture with excellence.
The challenge for IM-PERFECT was to position GUPE with digital impact and reach that matched its industrial capacity.
The focus was on consolidating digital presence and increasing brand awareness, with special attention to generating qualified leads and views.
Our approach combined photo and video content produced directly at GUPE’s facilities, capturing not only the work environments and advanced infrastructure, but also the industrial processes and the human quality of the teams. These materials led to content for social media, digital campaigns, and institutional use, reinforcing the brand’s visual impact and consistency.
In parallel, we developed a performance strategy with integrated campaigns across Meta and Google, targeting specific audiences — such as industrial designers, engineers, architects, construction companies, and metalworking sectors. Segmentation by interest, location, and behavior allowed us to reach the right clients with tailored content, boosting views, engagement, and contact requests.
The result is a closer, more confident, and recognized brand — with a digital identity aligned with GUPE’s industrial scale and a communication style that values technical details, production excellence, and forward-thinking vision.
