Grupo Martins is a prominent energy sector company known for its innovative approach and commitment to sustainability and efficiency. Over the years, the company has built a solid reputation, offering comprehensive energy solutions, including fuels and lubricants tailored to contemporary market demands. Its identity reflects a modern vision grounded in trust and dynamism, essential for ongoing expansion and leadership in the national and international market.
IM-PERFECT was responsible for the comprehensive redesign of Grupo Martins’ visual identity. We created a contemporary logo whose circular forms symbolize energy, movement, and interconnection, visually translating the group’s commitment to innovation and sustainability. The modern typography and carefully selected corporate colors establish a strong, cohesive, and versatile visual identity. Additionally, we developed an extensive strategy including applications across print materials, signage, vehicles, and digital media, ensuring visual consistency and reinforcing the brand’s impactful market presence.
