Capital do Móvel is an iconic event that, over the decades, has established Paços de Ferreira as a key reference in the furniture sector. Internationally recognized as “The Portuguese Capital of Furniture”, this fair symbolizes not only the excellence of Portuguese furniture design but also the cultural richness and innovative capacity of the region.
With a commitment to honoring tradition while embracing innovation, Capital do Móvel serves as a unique platform where manufacturers, designers, and consumers come together, creating essential synergies for the growth of the industry.
IM-PERFECT approached this project with the mission of modernizing the visual identity of Capital do Móvel, while respecting the brand’s history and promoting an update suited to today’s digital and physical communication contexts.
Challenges and Solutions
The previous visual identity, although recognized, presented significant limitations in terms of versatility and integration into modern digital media. The three-dimensional format and former typography hindered visual flow and the creative adaptability required for more contemporary communication.
IM-PERFECT tackled these challenges by softening and simplifying the original shapes, creating a new typography with greater readability and adaptability. This redesign ensures that the logo can now be easily integrated across various applications without losing the brand’s recognizable identity.
Standardization Strategy
Another key step in the modernization process was the unification of the brand’s presentation across both its national and international versions. Elements such as “The Portuguese” and “Paços de Ferreira” were strategically positioned above the remaining text, ensuring visual and linguistic consistency across all contexts.
This approach enables clear international communication, further strengthening the brand’s global presence.
Final Result
The new visual identity of Capital do Móvel expresses a perfect balance between tradition and innovation. The project developed by IM-PERFECT reflects a deep understanding of the brand’s values and the contemporary market, reinforcing perceptions of modernity, excellence, and international relevance.
