In an increasingly digital world, Bairro Capital do Móvel emerges in Paços de Ferreira as an innovative project to boost local commerce. Born from the collaboration between the Paços de Ferreira Business Association and the City Council, this initiative aims to modernize the commercial fabric, integrating it into the digital environment and creating a vibrant and sustainable economy.

More than just revitalizing traditional commerce, Bairro Capital do Móvel seeks to transform the city’s urban spaces into a hub of commercial, cultural, and social dynamism. The vision includes creating an ecosystem where local businesses, consumers, and technology coexist harmoniously, fostering not only economic growth but also the appreciation of Paços de Ferreira’s cultural identity.

IM-PERFECT was responsible for developing the visual identity of Bairro Capital do Móvel, translating the essence of the project into a strategic and meaningful logo.

The innovative design combines the initials B, C, and M, interconnected to symbolize the synergy between Bairro, Capital, and Móvel. The clever use of negative space creates the silhouette of a house or commercial establishment, representing the fundamental role of local businesses in the community.

The choice of a vibrant green tone reflects innovation, growth, and vitality—essential attributes for local commerce. With a modern and functional aesthetic, this visual identity conveys dynamism, inclusion, and evolution, positioning the project as a catalyst for transformation in Paços de Ferreira.

A project that merges tradition and innovation, promoting digitalization and sustainable growth for local businesses.