ATL Cash & Carry, António Teixeira Lopes & Filhos Lda., is an undeniable reference in the wholesale distribution market. With a consolidated presence and a firm commitment to its partners and clients, ATL stands out for its proximity, trust, and operational excellence. Its “Cash & Carry” model is specially designed to effectively meet the needs of small and medium-sized businesses, offering a diverse range of products with quality and competitive prices. With a renewed visual identity, ATL reinforces its position as a strategic and reliable business partner.

IM-PERFECT developed the new visual identity for ATL Cash & Carry with the clear goal of modernizing and energizing the brand’s image, while preserving its original essence. The logo features a minimalist and approachable design, with custom-drawn “atl” lettering that evokes a sense of closeness and trust. The graphic symbol suggests overlapping rooftops, visually representing the unity of business partners that form ATL’s solid foundation. The use of a vibrant and contemporary color palette enhances the perception of a dynamic, modern, and accessible brand. This new branding was implemented consistently and flexibly across printed materials and digital platforms, enabling more effective communication aligned with today’s market expectations.