ARC is a furniture brand based in Rebordosa, Portugal, founded in 1971. Over more than five decades, the company has stood out nationally and internationally for its excellence in quality and distinctive design. Recognized for its commitment to innovation and meticulous attention to detail, ARC produces pieces known for their timeless beauty, exceptional functionality, and contemporary elegance. Its positioning reflects a passion for creating furniture that captivates through pure lines and its ability to blend harmoniously into sophisticated spaces.

IM-PERFECT was responsible for the strategic and visual repositioning of the ARC brand, developing a visual identity aligned with the tradition and prestige built over more than 50 years. Inspired by the elegance and purity characteristic of ARC’s products, the new logo visually conveys the brand’s values through carefully designed lines and modern forms, while preserving the company’s essence and legacy.

In addition to the new visual identity, a comprehensive visual communication strategy was implemented across various platforms, including print materials, digital media, signage, and the application of the brand in physical spaces and vehicles, reinforcing ARC®’s image as a premium and contemporary brand.