A Nossa Loja is the neighborhood retail brand of ATL – António Teixeira Lopes, a company with decades of experience in the food distribution sector. Based on the concept of integrated commerce, A Nossa Loja represents a wide network of establishments spread across various locations, with a clear goal: to offer consumers an accessible, practical, and community-focused shopping experience.
More than just a point of sale, each store reflects local identity, strengthening the connection between people, products, and the values of trust and proximity. This deeply rooted presence in neighborhoods gives meaning to its slogan: “é perto, é barato” (“it’s close, it’s affordable”) — a commitment to convenience and fair pricing without compromising on quality.

IM—PERFECT was responsible for creating the new visual identity of A Nossa Loja, developing branding that clearly represents the brand’s core pillars: proximity, accessibility, and trust.
The logo was designed from a symbolic and functional concept — a shape that simultaneously evokes a shopping basket and the façade of a small neighborhood store. This duality reinforces the connection between the act of shopping and the community space, visually reflecting the brand’s purpose: to be the local shop where everything is within reach, at fair prices.
A simple color palette and friendly design contribute to an image that is accessible, modern, and memorable. The result is an identity that conveys authenticity, strengthens emotional connection with the customer, and ensures versatility across all formats — from shopping bags to signage, from digital to print.