The 60th Capital of Furniture Event, held at Alfândega do Porto, was a milestone for Portugal’s furniture industry. This event highlighted the creativity, innovation, and tradition that define the Portuguese industry, offering a unique experience for visitors and exhibitors alike.

The fair featured a wide variety of exhibitors, from leading manufacturers to interior designers, showcasing the latest trends and collections. More than a business fair, it was a celebration of design and local culture.

IM-PERFECT’s Contribution IM-PERFECT had the privilege of collaborating on the 60th Capital of Furniture Event, creating an impactful visual identity and communication strategy that reflected the relevance and dynamism of this historic edition.

Challenges and Creative Solutions To emphasize the essence of the event, we developed promotional materials that blended tradition with innovation. Using modern designs aligned with cultural roots, we gave the event a unique identity. We also created digital strategies to attract a diverse audience and strengthen the event’s online presence.

Impact and Results The project helped solidify the Capital of Furniture as a sector reference, promoting local commerce and highlighting the importance of Portuguese design. We combined creativity and strategy to create a memorable experience for everyone involved.